Quadri Akanbi
Africa’s film and the creative industry continues to experience huge improvement, MultiChoice, Africa’s most loved storyteller, remains committed to the improvement of creatives and filmmakers across the world.
The Executive Head of Content and West Africa Channels Mrs. Busola Tejumola restated this commitment during the MultiChoice Showcase with African Filmmakers at the Africa International Film Festival (AFRIFF).
Busola said that MultiChoice has invested over $428 million in developing local creative talent and is always open to new ideas and projects while encouraging creatives to send in their works to the MultiChoice submission portal she also added that for over eighteen years, MultiChoice through the seven Africa Magic channels has given African storytellers the platform to thrive and shape the African narrative by telling stories of the past, present, and future.
“Local content is at the heart of our production at MultiChoice. We create content that tells stories that are timely and fit into the current realities of society.
“We create our original content with our locally sourced production crew and infrastructure, investing heavily in the future of Nigeria and Nigerians. We are also always open to strategic collaborations hence why we encourage creatives to pitch their content,” said Busola.
Her presentation was followed by a panel session where she was joined by Film Director, James Omokwe; a reputed filmmaker and the pioneer Academy Director of the MultiChoice Talent Factory (MTF), Femi Odugbemi; MTF Alumnus, Ijeoma Aniebo who served as the moderator and others.
The panelists shared how MultiChoice has been instrumental to their improvement trajectory from giving them training opportunities both within and outside Nigeria to commissioning stories like Battleground, Riona, Ajoche among many others.
While speaking at the panel session, Busola retells “MultiChoice is always looking to discover, support and reward talent doing amazing work as evident in the establishment of the MultiChoice Talent Factory (MTF) and the Africa Magic Viewers Choice Awards (AMVCAs)”.
Busola Tejumola stated that for eighteen years, MultiChoice through the seven Africa Magic channels has given African storytellers the platform to thrive and shape the African narrative by telling stories of the past, present, and future.
She added that MultiChoice has invested over $428 million in developing local creative talent and is always open to new ideas and projects while encouraging creatives to send in their works to the MultiChoice submission portal.
“Local content is at the heart of our production at MultiChoice. We create content that tells stories that are timely and fit into the current realities of society.
“We create our original content with our locally sourced production crew and infrastructure, investing heavily in the future of Nigeria and Nigerians.
We are also always open to strategic collaborations hence why we encourage creatives to pitch their content,” Busola said.
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While speaking at the panel session, Busola noted: “MultiChoice is always looking to discover, support and reward talent doing amazing work as evident in the establishment of the MultiChoice Talent Factory (MTF) and the Africa Magic Viewers Choice Awards (AMVCAs).”
The MTF trains young and aspiring filmmakers in the art and business of filmmaking, while the AMVCA recognizes and rewards outstanding achievements in television and film annually. She said, “Content creators can rest assured of our continuous support and reward for their craft. We are thankful to the organizers of AFRIFF for celebrating content creators for the past 10 years.”
