TB2 celebrates Afrobeats’ global rise, advocates fair rewards for artists

By Seyi Odewale

Fast-rising Afrobeats star, Adetola Akinjoko, popularly known as TB2, is celebrating the global success of Afrobeats while calling for stronger protections and fair financial rewards for Nigerian artists.

The Ondo State-born singer, who began his musical journey in 2005, shared plans for his upcoming EP scheduled for release later in 2026, alongside the rollout of his latest single, Lifestyle.

“Afrobeats has undeniably gone global, and Nigerian artists have been central to that success,” TB2 said in an interview over the weekend.

“But while our music is celebrated worldwide, recognition and fair compensation are not always guaranteed. Many of us still face structural challenges when it comes to revenue and ownership rights.”

He noted that the genre’s rise has opened unprecedented opportunities, including international collaborations, tours, and digital streaming revenue.

However, he warned that unequal negotiating power between local artists and foreign labels often results in financial benefits being skewed in favour of the latter.

“Foreign labels have stronger legal teams, more experience, and better access to global markets. Too often, they benefit disproportionately, especially when deals are signed without a full understanding of terms,” he explained.

“The solution lies in better industry knowledge, stronger local institutions, and artists understanding their worth before entering agreements.”

TB2’s stance echoes ongoing conversations in the Nigerian music industry about intellectual property, publishing rights, and the need for artists to assert control over their work.

He stressed that for Afrobeats to sustain its global momentum, Nigerian creatives must be empowered to negotiate equitable contracts and retain ownership of their contributions.

Beyond financial considerations, TB2 also raised concerns that the globalisation of Afrobeats may sometimes dilute the genre’s cultural depth and originality.

“There’s a real concern that chasing international hits can influence creative decisions,” he said.

“But growth doesn’t have to mean losing authenticity. It’s about balance. I draw inspiration from my roots, my culture, and everyday experiences. I aim to keep my lyrics meaningful and relatable, even as I adapt to global trends.”

He added that staying true to one’s sound while evolving with the industry is the key to longevity.

“I don’t chase trends blindly. I adapt them to fit my story and style. That’s how you build a lasting career, not just temporary hits,” he said.

TB2’s latest single, Lifestyle, is already drawing attention, with the official video scheduled for April 3, 2026. The track is expected to lead his upcoming EP, which he describes as a culmination of his artistic growth, blending contemporary sounds with themes rooted in African culture and the realities of everyday life.

Having released his first EP in 2010 and follow-up tracks like Passing 6 and Faya in 2017, TB2 said his music continues to evolve alongside his personal experiences.

“My sound reflects where I come from, the stories I’ve lived, and the lessons I’ve learned. I want my audience to feel that authenticity, whether they are in Nigeria or halfway across the world,” he said.

The singer also emphasised the importance of building a sustainable creative career. “Afrobeats has opened doors globally, but artists must be strategic about their growth. Understanding contracts, knowing your value, and protecting your work are just as important as making music,” he said.

With Lifestyle gaining momentum and the EP set for later in 2026, TB2 remains confident that Nigerian musicians can achieve global recognition while securing fair compensation.

“The industry is evolving, and so must we. Afrobeats belongs to the world now, but Nigerian artists must ensure they are not left behind in the process. Our music, our culture, and our stories deserve both respect and reward,” he said.

As TB2 charts the next chapter of his career, his focus remains on creativity, authenticity, and legacy-building, proving that Afrobeats can thrive globally without compromising its African identity.