Sri Lankan Government on Monday kicked off a programme to promote the country’s popular batik and handloom products to the global market in order to reboot the local handloom industry.

A senior official from the State Ministry of Batik, Handloom and Local Apparel Products said that the programme would be launched soon through the Sri Lankan diplomatic missions overseas.

Recently, Foreign Minister Gamini Lakshman Peiris said at a session about the programme that Sri Lankan indigenous products were an outcome of the creativity of the people.

He added that their promotion abroad would directly uplift the economy at grassroots levels.

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State Minister of Batik, Handloom and Local Apparel Products, Dayasiri Jayasekara, requested the Sri Lankan diplomats to vigorously promote the country’s batik and handloom products in their respective countries of accreditation by presenting samples for displaying at missions and events.

The Sri Lankan Government had set an export target for the batik, handloom, and local apparel industry at 6 billion U.S. dollars in 2021, but the country was unable to reach this target due to the pandemic.