Technology, social media made life easy for this generation of singers, says Timaya

Nigerian singer, Timaya has stated that the advent of technology and social media has made life easy for the new generation of singers.

According to the veteran music star, it was more difficult for him and his contemporaries to break into the music industry compared to now.

Timaya said singers from the 2000s to 2010s couldn’t leverage technologies and social media to break into the industry.

He said, “Making music is easier for the new crop of musicians than in my time. Ahn ahn, before how do you want to blow? It’s only one person that has all the control.

“This ‘Odeshi’ song that I did with Flavour, we got to realised that it was Premier Music that has the catalogue. We wanted to do ‘Can I have A Dance?’, who did we contact? Premier. We paid again.

“But right now, your father or your mother can just buy you studio equipments, you do one bad song. You can even just register yourself. One TikTok song and you are made. All you need is data.

“Back then, we want get… Before dem go play your song sef for radio station enh! Ahhh! It was difficult. Now you are uploading a song. It’s very very fast to blow now. You can just be in your house and be shouting. I also like it. But because I didn’t start like that, it’s difficult for me. It’s stressful posting. Sometimes, I think I don’t have to. But it’s the business, I got to.”