Popular filmmaker Biodun Stephen has spoken on the difficulties surrounding marketing of films in Nigeria.
According to her, producing a film is easier than getting people to watch it, adding that targeted audience is reducing daily.
“The audience’s attention is diminishing every day because it’s so difficult to get them to engage with your movie trailer but if it’s a skit you will get more engagement. So, it’s best to think out of the box and think of how to market your film,” she said.
Furthermore, Stephen described the personal toll of crafting social‑first campaigns. “Even me, I’m tired because I have to think of what to say or the dance to dance because you can do like twenty takes before it would make sense.
“If you go through that stress, you must have a very good story. Because the stress of marketing is much more than that of making the film. If you’re doing all that stress, make sure the film is good.”
