By Francis Ajuonuma
United Bank for Africa (UBA) has ascended to the pinnacle of brand strength in Nigeria, emerging as the strongest Nigerian brand in the newly released 2024 report by Brand Finance, a leading global brand valuation consultancy.
This significant leap sees UBA move from the 9th position last year to the top spot in the country, earning a brand strength score of 92.4 out of 100 and the highest possible AAA+ rating.
The independent report credits UBA’s meteoric rise to high scores in key performance indicators such as brand familiarity, customer preference, and consideration in its core African markets.
The achievement also places UBA as the 13th strongest global banking brand among the top 500 banking brands, a remarkable recognition highlighting the Group’s growing international stature.
Reacting to the report, UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, described the ranking as a result of deliberate strategy and unwavering customer focus.
“This year’s ranking is no coincidence; it results from deliberate planning, strategic investments, and an unwavering focus on customer satisfaction. We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted,” she stated.
With operations in 20 African countries and international presence in the United Kingdom, the United States, France, and the United Arab Emirates, UBA continues to position itself as a pan-African financial services powerhouse.
The bank employs over 25,000 staff and serves over 45 million customers worldwide, underlining its deep-rooted commitment to financial inclusion and technological innovation.
UBA’s new status underscores its dominance in Nigeria’s banking sector and reflects the growing global relevance of African financial institutions in a competitive and evolving marketplace.
