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Consistency is key in music industry – Jejeayor

Fast-rising singer/songwriter and performing artist, Jeje Oluwatobi Ayodeji, popularly known as (Jejeayor), is a native of Ekiti State, Efon Ekiti, to be precise. He was born and raised in Aguda, Surulere, Lagos and started his music career in September 2020 during COVID -19 pandemic lockdown. Jejeayor is a Business Management student of the University of Lagos (UNILAG). In this interview with Quadri Akanbi, the act reviews what creative life looks like.

What inspired your stage name?

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Jeje is my surname, and Ayodeji is my other name. No motive, I intended to use the name, Jeje, but someone was using the name Jeje already, so I just thought of it one night, and I liked it, so I used it as a stage name.

Who inspired you into music?

I would say Patoranking first, then Wizkid and Davido. I kinda liked those patios, kinda flowing.

When did you start music as a career?

I started music as a career in September 2020. Then, it all used to be freestyles. I got featured on a friend’s Ep entitled ‘STREET CREDIBILITY’.

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What genre of music do you do?

Afrobeat.

Since you’ve been in the industry, how many songs have you produced so far?

Seven songs, two of which were collaborations.

Of the lot, which is your favourite, and why?

It is very hard to choose a favourite. It depends on my mood really, and I think my favourite changes from time to time. But ‘Surulere’ should be my best.

What is your creative process like?
I try to listen to loads of songs; Rema, Big wiz, Burna Boy, Davido, Patoranking, and then there is a lot to take from it and sometimes people say they see traces of Wiz sound in my music. I think it has helped me more, and there is always this vision, or what should I call it? Anytime I hear instrumentals, I try to sound like a particular artist.

Which artist would you like most to collaborate with?
I would love to sing with Davido, Wizkid, and Burna boy; on a single track, if it were possible.

Have you been nominated for any awards locally and internationally?

I haven’t, but I hope I get a nomination some day.

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What’s the best piece of advice another musician ever gave you?

Consistency is key in the industry, and if you have what it takes, keep pushing.

Which qualities do you think about to make a great musician?

What makes a great musician is consistency and versatility.

What’s your day like as an artist?
Sometimes, when I wake up, I connect the Bluetooth and play new instrumentals. And I just freestyle. If it makes sense to me, I keep them, and sometimes, I love it when it rains because I feel it is weather for two, I and my music.

Which instrument is your favourite to play and why?

I do not play any, but I love the piano because it is the mother of all instruments.

What is the biggest trouble you’ve ever gotten into?

I don’t think I have gotten into any kind of trouble.

What is your memorable experience as an artist?

I sang my song at a particular party, and they all screamed.

If you could change anything about the industry, what would it be?

Afrobeat is going places already, but I will also love to see the rappers win international awards and gain recognition.

What is the most embarrassing experience you have had as an artist?

Performing my music at a party and they weren’t really moved by it.

What’s next for you?
What is next for me is to keep pushing and try my best to go far. I hope someday, I get signed to a label, and live the dream I want.

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